S18E19: Intro to Casing (7 of 10): Strategy& Market Study Case – Hair Loss Treatment

In the seventh episode of our Intro to Casing series, we explore a Strategy& market study case in the healthcare space. The client has developed a new drug to treat female hair loss - but with the patent window closing fast, they must decide whether to launch now or pivot to an alternative option.

Join Ed as he evaluates market potential, models probability-weighted profitability, and compares investment strategies across competing drug candidates.

Key Takeaways:

• How to structure a market entry case in pharma and healthcare
• Techniques for modeling net present value and weighted success rates
• How to weigh timing, patent risk, and alternative product pathways

Additional Resources

• Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
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• Download a step-by-step Case Prep Plan (free)

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Chapters

• 17:44 [Ad] Real Talk About Marketing
• 18:33 (Cont.) S18E19: Intro to Casing (7 of 10): Strategy& Market Study Case – Hair Loss Treatment