Strategy Simplified

S20E5: How Jolie Turned Your Showerhead Into a Subscription Business (September 11, 2025)

Management Consulted Season 20 Episode 5

Send us a text

Jolie isn’t just selling showerheads — it’s turning your bathroom into a subscription business. In today’s episode, we break down how a simple product innovation paired with sharp marketing and a recurring revenue model is disrupting an overlooked category. 

From personalized water tests to DTC funnels that bypass big-box retail, Jolie shows how challenger brands are rewriting the rules of consumer products.

Links mentioned in the episode:

Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube.

  • Listen to the Market Outsiders podcast, the new daily show with the Management Consulted team

Connect With Management Consulted

People on this episode